Phantom Equity Platform · Choice Hotels International Pilot
Echo Points – Stock-Powered Loyalty for Choice Hotels
Echo Points are synthetic equity-like units that mirror CHH stock performance daily. Members experience an ownership feel as balances grow with Choice Hotels International — enhancing the existing loyalty program without structural changes, SEC obligations, or cap table impact.
Phantom equity feel
Balances move in lockstep with CHH closing price — no real shares issued.
No SEC registration
Synthetic equity-like units. No voting rights, no cap table impact.
Enhances Choice Privileges
Extends the existing loyalty program without core architectural changes.
Demo portfolio
Choice Hotels Member
Echo Points balance
0 pts
1 pt = 0.0005 × CHH share
Current Echo value
$0.00
+4.2% today · CHH $125.00
30-day portfolio performance
▲ +12.4%Stay at Cambria NYC
+2,500 pts · priced at CHH market close
Explore the full dashboard
Simulate earning, redemption & gifting.
Participating properties
Earn Echo Points across Choice Hotels.
500+ properties · 40+ countries · one equity-linked program
+500 pts / nightCambria Hotel & Suites
Midtown Manhattan, New York
+400 pts / nightAscend Hotel Collection
Chicago Magnificent Mile
+300 pts / nightComfort Suites
Las Vegas Strip, Nevada
Program mechanics
How Echo Points work
Three steps from check-in to synthetic equity-linked rewards.
Stay at a participating Choice Hotels International property
Check in to any of 500+ participating Choice Hotels International properties worldwide. Your stay automatically activates Echo Points accrual within the existing loyalty framework.
Synthetic units track CHH performance
Echo Points are synthetic equity-like units priced daily against CHH's closing price. When Choice Hotels International wins on Wall Street, every member's balance appreciates in lockstep — no SEC filing required.
Redeem your Echo Points balance
Exchange synthetic Echo Points for stays, statement credits, or gift experiences — or hold as CHH climbs. Echo Points are loyalty currency, not securities or real equity.
Program benefits
A loyalty currency that feels like equity — without the complexity.
Echo Points deliver the emotional resonance of ownership using synthetic equity-like units, extending Choice Privileges without core changes to the program’s loyalty architecture.
Phantom Echo Equity, real-time
Members see balances reprice with every CHH market move, without issuing a single real share, filing with the SEC, or modifying your cap table structure.
No SEC registration, no dilution
Synthetic equity-like units settled in loyalty points or cash equivalents. Zero impact on shareholder structure, voting rights, or cap table — with no SEC registration required.
Flexible redemption, full control
Define redemption rails from the admin console — stays, dining credits, gift transfers, or cash-equivalent payouts — while preserving the existing loyalty program architecture.
Executive perspective
What industry leaders are saying.
Illustrative perspectives from the pilot program cohort. All quotes are fictional representations for internal demonstration purposes only.
“Phantom Echo Equity has the potential to fundamentally reshape guest loyalty. For the first time, members gain a genuine stake in CHH's performance — and that changes behavior in a way no points multiplier ever could.”
Patricia Chen
SVP, Guest Experience · Choice Hotels International
“Our pilot property saw a 31% increase in repeat bookings within 90 days. When guests understand they hold synthetic equity-like units tied to our stock, their relationship with the brand transforms.”
Marcus Webb
General Manager · Cambria Hotel, Times Square
“I extended my stay specifically because my Echo Points balance was appreciating with CHH. It is the first loyalty program that makes me feel genuinely invested in Choice Hotels International's success.”
David Koh
Platinum Member · 47 stays annually
* Illustrative quotes only. Echo Points is in internal pilot phase. Echo Points are loyalty currency — not securities. Not an offer or solicitation.
Pilot program
Echo Points in action.
Explore the full guest dashboard, admin console, and live CHH pricing feed.
Enhances Choice Privileges without core architectural changes — no SEC registration, no cap table modifications.